Sunday, November 11, 2007
Dual Code Theory
I was up one night watching the TV, and I saw a commercial on a truck. What caught my attention during the commercial was not the truck but the beautiful sexy girl beside it. I realized at that moment, the company of the truck was using a female model to increase the attraction of the car towards that public. This was a cause of dual code theory. When a company uses more then one subject to advertise a product. We see this all the times, in magazines, TV commercials, ect. The commercial I saw was in Spanish, it was a Chevy truck and next to it was a model girl just posing. Somehow for a moment I thought to myself if only I had that truck I could get that girl….lol.